How your digital identity is monetized and monitored

Next Monday, 11th November (Remembrance Day here in Canada) Google+’s new terms of service come into effect. Henceforth, it will sell adult users’ profile names, photos and comments on products to advertisers.

So, if you’ve commented favourably on some product, you may find yourself in advertising. You can opt out, but that’s only if you are aware of these ‘shared endorsements’. More information from Google is here: How shared endorsements work.

Google+’s ‘shared endorsements’ resemble Facebook’s ads. The ads you see on Facebook are tailored to your ‘likes’ and comments, and whatever other information you reveal to Facebook.


Twitter will be next. That’s why its market valuation is so high. Twitter is expected to begin trading on the New York Stock Exchange tomorrow, Thursday.

While Google, Facebook and Twitter monetize all you have revealed to them, the National Security Agency is tapping into their data centre cables and scrutinizing your digital identity for signs of dissent or deviation.

Digital identities don’t have bodies and emotions—that’s why they think they’re invincible—but real people do. It’s about time they woke up to what is going on and stirred themselves to action. This is a good place to start: The NSA Files.


U.S., British intelligence mining data from nine U.S. Internet companies in broad secret program, Washington Post, June 6, 2013

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s