In this ‘iconic’ 1984 commercial, the Big Brother of Orwell’s novel 1984 is Big Blue, International Business Machines, IBM, which dominated computer markets then. The projectile hurled through the screen by the female athlete is intended to symbolize the fresh-faced upstart, Apple.
In this 2008 commercial, the Obama campaign depicts Hilary Clinton as Big Brother and the projectile is intended to symbolize the fresh-faced upstart, Obama himself.
In the light of revelations that U.S., British intelligence mining data from nine U.S. Internet companies in broad secret program—including from Apple—it is worth noting how Orwell’s 1984 ends:
Which brings me to this from Right Change. Note who Big Brother is now and who is throwing the projectile: