3 little pigs, one big bad wolf …

The previous post looked at brand news, here we look at open news.

This award winning video is how The Guardian newspaper attempts to market itself in the digital landscape, viz. as open journalism. It was chosen top commercial of 2012.

An interesting analysis of the video by the people who made it: How The Guardian And The 3 Little Pigs Hope To Keep The Wolf From The Door.

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